Digital Maturity Scale

The digital maturity scale using tmforum s model gary miles chief marketing officer at amdocs we are delighted to contribute to tm forum s digital maturity model.

Digital maturity scale. The focus of this assessment is on channels single channel to omni channel and engagement segmented to connected. This is a text widget. The text widget allows you to add text or. This pivot typically requires the solid execution of foundational pivots.

Then use your overall scores to benchmark your firm against our sample. Are you digital ready. Digital maturity 5 to complete the review score how well you agree with each statement using a four point scale. Welcome to digital maturity scale.

First blog post july 25 2016 july 25 2016 blog post title july 25 2016 july 25 2016 blog post title july 25 2016 july 25 2016. Investment leadership culture. It s the desire and ability to embrace digital change. What are digital maturity benchmarks.

Forrester s consulting team can provide benchmarks customized to your specific market or. Digital maturity also known as digital dexterity is a significant goal for today s enterprises. The aim is to have a digitally mature mindset and skill set. The goal of digital maturity is to provide a benchmark or starting point for innovation.

Ratings of digital maturity. The four levels of digital maturity digital maturity is a good indicator of whether an organization has the ability to adapt and thrive or decline in the rapidly evolving digital landscape. The model contains assessment criteria you can use to rate your organization s current approach to each dimension. The second key component in the digital maturity model is the rating scale.

The digital maturity benchmark is a diagnostic tool developed based on our in depth research with bcg. The tool analyses where your business sits on the path to full data driven marketing and attribution. Assessing your organization s digital transformation maturity while there are perennial capabilities and skills that are required for business success e g. Higher maturity companies are almost twice as likely as lower maturity organizations to say they have digital business models.

In an organizational context digital dexterity impacts the business on both an individual employee level and the organization as a whole.